Resource for advanced English language learners free essay sample

From this wellspring of material, you can see video cuts on new books presentation, book sees, hot news conversation, point conversation and aptitudes preparing and so forth. This will assist you with obtaining the new plentiful data and information in a snappy and effective manner. The clasps are introduced in an extremely alluring and vivacious manner. It carries you closer to the worldwide scholastic and business world. From that point, you can meet new faces, notable speakers, creators, legislators, and educators and so forth. You will be euphoric when seeing the writers of the books you study or the speakers that you have found out about. This will definitely open up your psyche. This source can improve your language ability, particularly the listening aptitude. You will get notification from numerous local English speakers with various accents and tongues. You will figure out how to become accustomed to the talking tone and speed of local speakers. You can figure out how they utilize their elocution and the utilization of words in both every day and scholarly discussion. We will compose a custom exposition test on Asset for cutting edge English language students or on the other hand any comparable theme explicitly for you Don't WasteYour Time Recruit WRITER Just 13.90/page You will before long understand that there is a pool of speakers with enhanced talking styles that you can gain so much from.Apart from that, the source can likewise assist you with other delicate aptitudes. It will help to you figure out how to impact and lead others in a discussion, the way how they dress in an expert manner, how they start and end up a discussion. This will improve your own abilities to apply in your working life. This source is likewise a helpful method of learning. You don't have to sit before the screen yet at the same time get track of the introducing thoughts through the speaker. You can tune in to the video cuts and do different things in the equivalent time.It is a valuable method of realizing when you have brief period. Nonetheless, there are a few hindrances through this kind of learning. It demands you to have the entrance to the web to see the clasps which may not be accessible particularly when you travel. You may experience with some postponement or stop because of the moderate transmitting speed. Likewise, communicating in language is diverse with the thinking of one, in this way, it may not overhaul your scholastic composing abilities. In synopsis, the video connection of Havana Business Review is exceptionally valuable for improving your tuning in and articulation skills.However, you need to manage n mind that you should consolidate with other wellspring of materials so as to create other language expertise also, for example, composing and perusing. See for instance, the segment on Workplace Writers, http://owl. English. Purdue. Due/owl/asset/681[01/This source will lead you to the Workplace authors which gives you rules for various sorts of writing in business. Web based Writing Lab (OWL) is a helpful asset for expert and scholarly reference. The connection gives enhanced information.From this connection you can discover point by point data from basic compositions, for example, introductory letter, educational program vitae to complex works, for example, white paper, specialized reports and so on. The asset is introduced in an efficient manner. The data is very definite and explicit. It gives you the bit by bit rules to help you composing a particular paper including format, plan, structure, wording, primary substance and so forth. It additionally covers the definition, the reason for the composition, the issues that should be tended to in the paper. As the connection centers around work environment, you may locate some valuable things for your org.You may feel pleased when securing position expertise agenda where you can see a rundown of required abilities in the work environment. At that point you can note down certain aptitudes to include your C.V. or on the other hand intend to gain and improve a few abilities later on for your own advantage. Be that as it may, the data in the connection despite everything stays hypothetical since there are very few layouts or models for outline. In rundown, this wellspring of material is a decent hotspot for your composing particularly in work environment. Be that as it may, we have to check different SOL_Ceres for good formats for reference.

Private finance initiative

PFI PrinciplesThe PFI, known as Private Finance Initiative, is a kind of Public Private Partnership procurance technique executed in UK building industry in 1992. ( Chinyio and Gameson, 2009 ) As an of import segment of Government ‘s conspire for introducing top notch people administrations, Private Finance Initiative requires the private financers to set its ain capital at risk to introduce clear characterized open endeavors for a drawn out period, guaranting the nature of the work conveyed inside the clasp and financial plan. ( HM Treasury, 2009 ) OGC ( 2007, p.6 ) characterized PFI as â€Å" Where the open area agreements to purchase quality administrations, with characterized finished results from the private segment on long haul balance, and including keeping up or assembling the vital base in order to exploit private course achievements boosted by holding private money at risk. † PFI has now secured the vast majority of open administrations, for example, health, guidance, protection component, penitentiaries and travels. Normally, PFI procurance includes undertaking the full endeavor pack including configuration, building, fund, activity and care, to a gathering of privately owned businesses which comprises of a sensibly gifted structure house and an establishment course house, for a significant stretch of 20 †30 mature ages. The specialists other than gives determinations bespeaking the administrations and models it demands, and leave the control right of plan and building and activity altogether to the private gathering for the agreement time frame. ( Bennett and Iossa, 2006 ) It is just prescribed for endeavors to take PFI way when the capital expense is probably going to rise above and amp ; lb ; 20m. ( OGC, 2007 ) Bennett and Iossa ( 2009 ) state that it ‘s bound to use PFI procurance if the outwardness is certain and the creation on residuary worth is big.AdvantagesLong-run RelationshipPFI is non only focusing on the incentive for cash, it other than focused on the improvement of long haul connection between open division and private segment. Robinson and Scott ( 2009 ) demonstrates that since quite a while ago run connections in PFI endeavors can gracefully an amazing prompting so as to larn from one another, divide the cognizance, advance and persistently better the open introduction between private area and open segment in venture bringing. Joining forces is a significant key of PFI procurance, the great open introduction of which will take to the accomplishment of the endeavor. Spackman ( 2002, pp.283-301 ) addresses â€Å" Success can be accomplished just if the open approval and the temporary worker assault the endeavor in a feeling of association, humor worry of one another ‘s concern and a typical vision of how best they can cooperate. †Public SavingPFI/PPP procurance has the conceivable to chop dow n the expense, and present better quality work with a similar expense in different procurances. ( Bing and Akintoye, 2003 ) Research shows that the specialists ‘s putting using PFI procurance in the UK is currently around 10-14 % in its whole contributing. ( Grimsey and Lewis, 2005 ) Local governments are intense to use PFI to introduce an endeavor through association as they do non require to get cash from the Bankss. Spackman ( 2002 ) finds the specialists obliges its reception since it worries about future income upgrade, monetary interest, expenses of the selection, and flexibleness responding to future financial framework shocks. The association cost of open charge in UK is at 2-2.5 per centum, all things considered for the expense of private 1 is only roughly 1 for every centum. ( Spackman, 2002 ) Anon ( 2009, p.3 ) proclaims that â€Å" In the UK, inadequacy of hard money is constraining the specialists to take a gander at using PPPs for all the more freely. † Th e economy for the specialists is non only from the appropriation income upgrade aspect, however next to in whole estimation of the endeavors contrasted and conventional procurance. Parker and Hartley, 2003 ( in Grimsey and Lewis, 2005 ) guarantee that PPP contracts for UK resistance instrument administrations spare cost scope from 5-40 for every centum thought about customary open procurance.Private Net incomeOne of the advantages for private parts to take PFI is that under the drawn out proprietorship, they can determine earnings and overall gains under their bearing and activity, or trade benefits with the neighborhood governments. Carrillo at EL. ( 2008 ) indentifies that one of the cardinal drivers for the intention of the PFI is the consistent and long haul pay conduit and better yields and productivity. Spackman ( 2002, pp.283-301 ) other than makes reference to â€Å" it ‘s simpler to build charges to run into an agreement with a private administrator than by casting a ballot in neighborhood or national specialists, and private moneymans may consider pay to be clients as a less unsafe start of gross. †Better Management SkillsAs private financers are progressively competent for bearing in worry in arranged Fieldss, the specialists accepts that the private area has a superior capacity to offer venture course achievements, propelled structure and establishment and risk heading. ( Carrillo at el. , 2008 ) Spackman ( 2002 ) stresses that the observing power per unit territories on temporary workers from private parts might be more grounded than those from the people division which is taking to a quality work.Long Term ContractIn PFI, contractual workers are integrated with a since a long time ago run committedness, so it decreases that a contractual worker can stroll off during the endeavor if no adequate help is in topographic point. Despite the fact that agreements may diminish this from go oning, yet it is difficult to design and authorize wi de articles and statements in the agreement for a long authoritative period. ( Spackman, 2002 )Hazard TransportationHazard transportation is other than an of import segment for introducing a decent PFI undertaking. Carrillo at EL. ( 2008 ) guarantee that PFI will chop down the peril degree conveyed by the specialists and reassign it to the temporary workers. Grimsey and Lewis ( 2005, pp.345-378 ) presumes that â€Å" The moved peril is oftentimes a cardinal determiner of significant worth for cash in PPPs, and one that may require to be refreshed as discoursed handled, to let for variances in danger assignment. † Apart from open procurance cost risk, there are other than different perils, for example, site use, site activity and dish, structure standards, tasks and heading, monetary conditions, cares and administrations, residuary worth and gross and so on ( Grimsey and Lewis, 2005 ) Those dangers would all be able to be thought of and moved to private side. In UK, there is a n extensive rundown of tests for open supported endeavors being deferred or gotten done with over spending plan. Such perils being moved from open division to private area through a PPP way is viewed as including an incentive for cash for open endeavor, as private segment will totally pull off the endeavor cost, clasp and quality. ( Grimsey and Lewis, 2005 )Less Construction TimePFI is viewed as one of the procurances which can introduce undertaking under or on cut. MacDonald, 2002 ( in Grimsey and Lewis, 2005 ) audited 50 major UK open procurance endeavors in the previous 20 mature ages, and discovered 11 were using PFI/PPP, standard of which were finished under-time. HM Treasury, 2003b ( in Grimsey and Lewis, 2005 ) checked on 61 PFI endeavors, 89 for every centum of which were finished under or on cut. Contrasted and conventional secured endeavors, 30 for each centum of which conveyed on cut, PFI endeavors could be finished on cut with a 76 for each centum. ( UK National Audit Of fice, 2003, in Grimsey and Lewis, 2005 )Delivery against BudgetPFI is other than viewed as one of the procurances which can introduce undertaking under or on financial plan. HM Treasury, 2003b ( in Grimsey and Lewis, 2005 ) looked into 61 PFI endeavors, which were all completely completed inside the financial plan. Contrasted and conventional secured endeavors got done with 27 for each centum on financial plan, PFI endeavors finished on spending plan with a 78 for every centum. ( UK National Audit Office, 2003, in Grimsey and Lewis, 2005 )Innovation ApproachPFI techniques permit the private bidders to inquire about their appetency to create creational and alone endeavors which can other than run into the required models from the specialists. ( Bing and Akintoye, 2003 ) When the endeavor is under the responsibility for segment, renegotiation between the private moneymans and the open customers must be completed before the creation is applied. Notwithstanding, when the endeavor is the responsibility for area, following specialists ‘s details, private moneymans has ain influence and opportunity to execute a propelled assault to run into its ain requests. ( Bennett and Iossa, 2006 )DisadvantagesTime TakingResearch shows that most suppliers gripe that during the procurance, the PFI method takes unnecessarily long for heading conclusions. ( Spackman, 2002 ) Li ( in Bing et al. , 2005a, pp.25-35 ) claims that the most negative factor related with PFI/PPP procurance is â€Å" a group of course cut spent in the agreement managing, length holds in exchange and high commitment cost † . Besides, Carrillo at EL. ( 2008, pp.138-145 ) area that PFI endeavors are mind boggling than conventional procurance taking longer lead-in cut before the beginning of the structure. It other than includes â€Å" It is impractical for a privately owned business to hold staff required on an endeavor for a 5 mature ages period without a positive outcome † .Hazard Allotment It is a bit of leeway for open area that their perils during PFI have been assigned off to private regions. Be that as it may, it would be an imperfection for private bidders to ship the dangers someway. OGC ( 2007, p.10 ) shows that: â€Å" building endeavors are embraced by the private division, which are boosted by holding private account at peril. †High CostHarmonizing to examine from Bing et Al. ( 2005b ) , PPP/P

Accounting And Finance For Managers Defects Of Theory - 3575 Words

Accounting And Finance For Managers: Defects Of Theory (Essay Sample) Content: ACCOUNTING AND FINANCE FOR MANAGERSAuthors Name:Institutions Name:Date:Table of Content TOC \o "1-3" \h \z \u 1. Introduction PAGEREF _Toc394427414 \h 31.1 Relevance of Disruptive Innovation Theory in Tesco Plc PAGEREF _Toc394427415 \h 41.2 Comparison of Tesco plc and Disruptive Innovation Theory PAGEREF _Toc394427416 \h 81.3 Comparison of Measuring Goodness of Profitability PAGEREF _Toc394427417 \h 91.4 Major Defects of the Theory PAGEREF _Toc394427418 \h 111.5 Reasons for Higher Profit Margin in Rebar Market PAGEREF _Toc394427419 \h 112. Plan on How Professors Teaching, Help Us to Move to a Sustainable as well as Successful Future as Human Beings PAGEREF _Toc394427420 \h 13REFERENCES PAGEREF _Toc394427421 \h 151. IntroductionThe disruptive innovation theory explains the phenomenon by which innovations of an organisation transform the existing sector or market by introducing convenience, affordability, accessibility and simplicity where high cost and complications ar e the status quo. Currently, the disruptive innovation theory is mainly formed in the niche market which might appear inconsequential or unattractive to the sector incumbents, but in due course the new idea or product completely redefines the sector (Burns 2006). As many organisations tend to be innovative faster than their consumers needs evolve, most of these firms in the long run end up producing services or products which are too sophisticated, too complicated and too expensive for many consumers in their market. Thus organisations need to pursue the sustaining innovation strategies at higher tiers of the markets since by charging the highest prices to most sophisticated and demanding consumers at top of their market will help them succeed as they will achieve the greatest profitability (Christensen 1997).Moreover, through sustaining innovations, organisations give way to disruptive innovations at bottom of market. Disruptive innovation allows all new consumers at the bottom of the market to access products or services which were only accessible to customers with a huge amount of money or a high level of skills (Christensen 2013). Efficiency innovation helps in reduction of the cost of distributing and making existing services and products; it reduces the net number of jobs in the sector, allowing the same amount of work to be done utilising fewer employees. Moreover, efficiency innovation emancipates the capital for the other uses.Tesco plc, a British multinational grocery and third largest general merchandise retailer worldwide operating around 2,318 stores around the world is an example of a company which has benefited from the disruptive innovation theory. Tesco has revolutionised the manner in which its customers used to shop and it has built a national store network covering the whole of the UK, while diversifying to other products. Tesco plc is one of UK based organisations carrying out its operations beneath four key banners; Extra, Metro, Superst ores and Express (Tesco plc 2013).Moreover, Tesco plc conducts its operations in numerous areas across the world with some of its stores located in the Middle East, Asia and Europe. Further, Tesco plc provides its customers around the world with some online services via Tesco.com. It offers a wide range of offline and online personal services; hence giving its customers room to shop using smart phones, tablet computers, and traditional sales vessels such as telephones or catalogues (Tesco plc 2013). The Tesco plc brand contributes over a half of the organisation sales.1.1 Relevance of the Disruptive Innovation Theory in Tesco PlcDisruptive innovation allows the organisation to predict whether its competitors will fight it or flee it. For instance, competitors fight each other through price variation when they make same products targeting the same customers. Nonetheless, with disruptive innovation in an organisation, the established competition leaves the market wide open to new cust omers (Christensen 2013). The disruptor competes against non-consumption but not against the other suppliers. This innovation transforms those products and services which seemed to be costly, and only very rich individuals could access them and make them affordable and cheaper that the ordinary customers can afford them.One of the key advantages of disruptive innovations theory is that disruptive innovations are not the breakthrough which makes products better; however they are referred to as innovations which make the services and products of an organisation more affordable and accessible, hence making them available to a larger number of consumers.The disruptive innovation theory enhances continued improvement and advancement to stable markets. It will give organisations a competitive edge over its competitors since it can be targeted at the niche market. Tesco plc competitors have already created and developed the niche market hence have allowed disruptive innovations to be leve raged off the organisation. Thus, this competitive edge will make Tesco plc more attractive as the acquisition. Moreover, according to Burns (2006) an organisation which introduces disruptive innovations gains advantage over its competitors. In addition, Tesco plc originally specialised in production of food and drinks, it has integrated the knowledge of disruptive innovation theory in its operations and diversified into electronics, clothing, telecoms, financial services, retailing as well as renting DVDs, CDs, internet services, music downloads and software (Tesco plc 2013).This level of innovation enables the organisation customers to get access to services and products offered by Tesco plc easy and at lower prices. In addition, this innovation has enabled Tesco plc to gain competitive advantage over its competitors such as Sainsburys plc.Disruptive innovation is also very important to consumers since it ensures that products are readily accessible at affordable prices. Christens en (2013) argues that disruptive innovations often enable organisations to generate cheaper services and products which have greater performance and higher functionality. Thus, disruptive innovation theory has benefited Tesco plc in ensuring continuous improvement within the market. This has enabled the company to produce cheaper food products that have higher satisfaction, ultimately generating greater and better values for its customers. In addition, disruptive innovation theory is very beneficial for organisations since it enables the organisations to bring to market very different value propositions compared to the ones which had been available in the past. The products based on the disruptive innovations theory are relatively cheaper, more convenient and simpler to use. This is very useful to the consumers utilising these products. Through disruptive innovative theory, Tesco plc has been able to modify its products making them more attractive to its customers as well as afforda ble and cheaper (Tesco plc 2013). This in return makes the companys gross and net profit to increase hence increasing its gross and net profit margin.In addition, Tesco plc joint venture with Royal Bank of Scotland is also an example of how disruptive innovation theory is successful in making products and services affordable to customers. The joint venture is very beneficial for Tesco plc customers since they can access financial services and products easily and at lower interest rates. Tesco plcs reduction of its products and services price across the UK in all areas such as ready meals, meat, wine, snacks, fruits and vegetables, health and beauty, toys and home wares, is another good example of how disruptive innovation theory works (Tesco plc 2013). It ensures continued improvement of the products to make them more affordable by many customers across the country, hence increasing the level of sales of the company which in return increases the profitability.Disruptive innovation t heory enables organisations to overshoot their customers ability to absorb performance improvement through the attempt to bring better products in the market than the competitors (Christensen 2013). Therefore, Tesco plc has been able to utilise disruptive innovation theory properly by improving its products faster than customers expectations and needs, hence increasing the companys level of sales which in return increases the return on assets ratio.On the other hand, the disruptive innovation seems to have numerous disadvantages if applied in the organisation. First, it poses a nightmare for the established organisations since it may meet the future needs of the organisations but may not add any value to current needs of the customers (Burns 2006). In addition, the disruptive innovation theory makes allocation of resources problematic. Tesco plc spins new products off in separate ventures, matching potential market to innovation. Secondly, disruptive innovation requires separate str ategy process. The process has to be focused and emergent on the unanticipated issues, successes as well as opportunities rather than focused and intended on the improved understanding of the strategies that work.The low-end disruption innovations are believed to occur when the rate at which the products improve exceeds the rate at which the customers can adopt or can utilise the new performance. Thus, at some point, products performance goes beyond the needs of particular customer segments (Burns 2006). To curb this, disruptive innovations enter the market and provide products with lower performance than the incumbent but exceed requirements of particular segments, hence gaining grip in the market. In the low-end disruption, the disruptor mainly focuses on serving the least profitable consumers, who are happy with the good enough products. The customers at this market are unwilling to p...

Is It Safe to Reboil Water

Reboiling water is when you boil it, allow it to cool below the boiling point, and then boil it again. Have you ever wondered what happens to water chemistry when you reboil water? Is it still safe to drink? What Happens When You Reboil Water If you have perfectly pure, distilled and deionized water, nothing will happen if you reboil it. However, ordinary water contains dissolved gases and minerals. The chemistry of the water changes when you boil it because this drives off the volatile compounds and dissolved gases. There are many cases in which this is desirable. However, if you boil the water too long or reboil it, you risk concentrating certain undesirable chemicals that may be in your water. Examples of chemicals that become more concentrated include nitrates, arsenic, and fluoride. Does Reboiled Water Cause Cancer? There is a concern that reboiled water may lead a person to develop cancer. This concern is not unfounded. While the boiled water is fine, increasing the concentration of toxic substances may put you at risk for certain illnesses, including cancer. For example, excessive intake of nitrates has been linked to methemoglobinemia and certain types of cancer. Arsenic exposure may produce symptoms of arsenic toxicity, plus it has been associated with some forms of cancer. Even healthy minerals may become concentrated to dangerous levels. For example, excessive intake of calcium salt, commonly found in drinking water and mineral water, can lead to kidney stones, hardening of the arteries, arthritis, and gallstones. The Bottom Line Generally, boiling water, allowing it to cool and then reboiling it does not present much of a health risk. For example, if you keep water in a tea kettle, boil it, and add water when the level gets low, you arent likely to endanger your health. Its best if you dont let water boil down, which concentrates minerals and contaminants and if you reboil water, its better to do it once or twice, rather than make it your standard practice. Pregnant women and persons at risk for certain illnesses may wish to avoid reboiling water rather than risk concentrating hazardous chemicals in the water.

Business Plan for a Dive Shop - 10436 Words

Preface Throughout the past block, MRT Management has been working on a business plan which from MRT Management prospective will have great an opportunity to become a successful business. MRT had to implement all the knowledge gained during the past three years at the Hotelschool The Hague in order to accomplish this report. Furthermore, personal experience and knowledge as well as intensive research were the foundation of this report. The following Business Plan is written for the benefit of our coach, Mrs. Jooste, and all other lecturers and teachers who helped and guided us through the process of developing our idea. Moritz von Kummer, Roger Langmann and Thijs van Schijndel (MRT Management) hope that this report is easy to read,†¦show more content†¦Security, comfort and the well being of DSDA guests are the core points of the dive shop idea Ââ€" in cooperation with the experienced and well known Sheraton Mirage Resort and Spa. In comparison with competitors DSDA will offer distinguishable and unique products such as: #9679; Rescue Diver #9679; Dive Master #9679; Treasury Snorkeling #9679; Deep sea diving #9679; Night diving #9679; Photography Course Additional focus will be put on employees and their level of education. Due to the widespread target market and different nationalities of DSDA customers, staff needs to speak different languages. This will be trained every six month in language programs as well as training courses regarding service procedures and handling latest dive technology. The total investment for the first year is $ 385.044,78. The three managing partners will all put in $ 15.000 into the investment. The silent investor will invest $109.017,91 and the rest of the investment will come from the bank, namely 60%. The assets of DSDA will be the collateral for the loan. The investment will cover the costs of buying equipment as well as the pre opening expenses. DSDA will become more and more profitable over the duration of its operations. The revenue as well as the net income will increase continuously as shown below. The revenue in the first year will be $ 1.117.676,00, inShow MoreRelatedMarketing Analysis : Paradis Adventure1715 Words   |  7 Pagesmarket share before any competitors arise. The marketing report aims to give a realistic approach into improving the current situation of the company and introduce this new product to the market and use the plan as an advantage for its future. Many locals and tourist come to snorkel and dive in Trinidad and Tobago in popular areas such as; Macqueripe Bay and in Trinidad s north-western peninsula â€Å"Down the Islands† as well as Tobago’s finest Englishman’s Bay and Lovers Bay, Charlottesville. In anRead MoreIndustry Analysis: Bowling Center1332 Words   |  6 Pagesalmost entered in this industry in 1988 with a business partner, but things did not go as planned. 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Matters Related To Consumer Satisfaction †Myassignmenthelp.Com

Question: Discuss About The Matters Related To Consumer Satisfaction? Answer: Introducation The definition that is provided in this book about marketing is about matters related to consumer satisfaction. The main aim of marketing is thereby to fulfil the needs of the consumers by providing top quality service. According to the definition, event marketing is an important process, where potential customers are attracted using different parameters like pricing and product specifications. The definition of this book has also provided the importance of marketing, which is needed to implement decision related to business planning and target market. The different processes that are involved in marketing are also defined. In order to better define marketing event, it is essential to understand and define the needs of the target market. It is also important to implement tools of marketing, which will help in the process of understanding the external and internal environment of the target market (Hollensen 2015). It is also important to define the importance of marketing communication in order to implement in practice. It is essential for an event manager to divide our segment the target market in order to better understand the customer needs of individual groups. It is important to mention in the context that the demand of the customer vary in independent groups due to various parameters including Geographic and demographic elements (Weinstein and Pohlman 2015). This allows the event manager to fulfil the specific needs of every group of society and it is beneficial for the company in the long run for meeting up the advantages. This can also help in the process of strategy making of the business. One of the major advantages of market segmentation that is practised by the event manager is that it can help to reduce the cost of marketing as the company target a specific group of customer when promoting any particular product. It is also possible to deal with the challenges related to event marketing research that is done with the help of collecting relevant data. Hence it is possible for the marketing researchers to of event management to focus upon any particular group while conducting investigation about any particular product (Foxall 2014). In case of targeting audience for an event management, the organisation can segment the market depending upon the type of the programs. For example, for an event related to the pop and rock music, the organiser will target to invite people of younger generation who are mainly interested in pop and rock music. Following are the main factors that Motivates audience to attend community festival: Principles related to relationship among the target audience are maintained with the help of wide range of festival among stakeholders. With the help of festival event it is possible or business organisation to understand the demand of the target group of audience and thereby able to implement important marketing decisions and most of the audience. Help of festival events it is possible for the event manager to properly communicate with the target group of audience and deliver important relevant messages. The demand of the customers can also be understood with the help of various events. Finally it is also possible to understand the importance of market segmentation in analysing the external environment of marketing. It is important to focus upon these motives as it can help the event manager to enhance their ability in the process of making marketing plan. The major steps involved in the consumer decision process are the need to recognise and identify the causes of consumer demand (Mller and Parvinen 2015). Finding out the need of the customer is the primary and stone of evaluating consumer decision making process. In the subsequent step it is important to search and gather relevant information with the help of marketing research. This can help to evaluate the positive and negative aspects. The consumers use various parameters to judge the quality of the products. In many cases, the consumers consider and evaluate the alternative products which are available in the market (Hutchinson et al. 2015). In the subsequent step, after considering all alternatives the consumer purchases the products. In the final step, after purchasing a product or service consumer makes post-purchase evaluation. The consumer expresses their opinion about their experience in purchasing of a product. Reference Foxall, G., 2014. Strategic Marketing Management (RLE Marketing) (Vol. 3). Routledge. Hollensen, S., 2015. Marketing management: A relationship approach. Pearson Education. Hutchinson, K., Donnell, L.V., Gilmore, A. and Reid, A., 2015. Loyalty card adoption in SME retailers: the impact upon marketing management. European Journal of Marketing, 49(3/4), pp.467-490. Mller, K. and Parvinen, P., 2015. An impact-oriented implementation approach in business marketing research: Introduction to the Special Issue on Implementing Strategies and Theories of B2B Marketing and Sales Management. Industrial Marketing Management, 45, pp.3-11. Weinstein, A. and Pohlman, R.A., 2015. Customer value: a new paradigm for marketing management. In Proceedings of the 1997 Academy of Marketing Science (AMS) Annual Conference (pp. 132-133). Springer, Cham.

The Social Power of Expert Healers-Susan Douglas free essay sample

Essay on the subject of power and way of thinking with refrences to the essays titled ; Howard Brody ~ The Social Power of Expert Healers Susan Douglas ~ Narcissism as Liberation Greg Tate ~ I’m White! What’s wrong with Michael Jackson? and other* I want to focus on a way of thinking that I think needs constant revision. This way of thinking relies on unwavering belief in its own truth, to the exclusion of other ideas. For example, it is the way of thinking existing in all religions. All religions divide people into believers and non-believers. A religion assumes itself to be the truth and all others are false, this way of thinking is polarized, when it should be pluralistic since in reality everything is pluralistic, and polarized thinking eliminates plurality. When polarizing ways of thinking, it is always into two parts: Right and wrong, truths and lies or even honor and shame. We will write a custom essay sample on The Social Power of Expert Healers-Susan Douglas or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Polarizing serves the purpose of power. So, issues are always run down to two opposing poles. Polarized way of thinking is a form of power. There are many shades of power. Some are constructive powers and others are destructive. Destructive power can lead humanity towards oversimplification, racism, sexism, stereotype and bigotry. This type of thinking, this ‘power’ will ultimately lead to violence. Howard Brody says: â€Å"Power is almost impossible to share when one does not know that one has it, and does not know what one is doing with it†. Incomplete I say; Power cannot be fully shared except for the good of all. That is what sharing is all about. Financial power is an example. Being rich is power. Since that power is supposed to be shared, the rich must give to the poor. All forms or power are shareable but only when it’s for the good of all. And since that a way of thinking is a form of power, it is also shareable. In the movie â€Å"A Beautiful Mind† Russell Crowe’s character, John Nash, disagrees with Adam Smith’s Theory. That in rugged individualism, competition is needed. Individualism being a term used to describe a moral, political, or social outlook that stresses human independence and the importance of individual self-reliance and liberty. Individualists promote the exercise of individual goals and desires. However, John Nash states that what is needed is not competition but cooperation. That one must act according to what is best for oneself and the group. I agree with him. And I think what he suggests should be used with power. Susan Douglas says: â€Å"women’s liberation metamorphosed with female narcissism unchained as political concepts and goal like liberation and equality were collapsed into distinctly personal private desires†¦Liberation became equated with women’s ability to do whatever they want, whenever and at whatever expense. † Women have always refused being dominated by men. A liberated woman once was an independent woman: a woman who proves capability of doing anything without relying on anyone. Nowadays, according to Douglas narcissism became the answer. And narcissism leads t vanity, which is the complete opposite of what humanity needs. Humanity needs humility. Because a narcissistic person is a selfish person, sharing becomes impossible. In the movie â€Å"Instinct† starring Anthony Hopkins and Cuba Gooding Jr. , they talk about the life of gorillas, how they all live together peacefully, sharing everything. They are considered givers and sharers. I think humans should do the same, because sharing might encourage peace. In the same movie, people are divided into ‘givers’ and ‘takers’. They address abusers of power as takers. When it comes to power, it is either the use for good or abuse. I think abuse of power is the opposite of sharing power. Abuse of power is described in Brody’s essay as ‘playing god’, that means: going beyond the power attached to the person’s role, beyond assisting those who seek the aid. I t also means to try to redesign the world, often by rewarding the good and punishing the bad. This is what I would call monopolizing power, regarding self superior to all others. It isn’t sharing, it is domination. Brody claims that power should be made ‘culturally visible’ so that experts can accept responsibility for the use of power with a realistic understanding of all facts. I agree that power should be made visible. I think that hidden power like commercials is an abusive power. Rabkin’s definition of abuse of power is the violation of one’s right of autonomy. Rabkin accused Dr Walsh of violating Mr. Baker’s right of autonomy, thus abusing the power granted to her as a physician. I agree with Brody that Dr Walsh was the one listening to the Bakers and supporting their decision. I also agree that the matter isn’t who is right or wrong. People have different ways of thinking, and you can look at the situations from different perspectives and point of views, but still be unable to make a fair judgment about who’s right or wrong. The power of media and commercials is similar to the power of hysicians in many ways. Both are powers that are majorly influential, both are powers that can make a change, good or bad. Media (commercials) does not only have the power to make viewers believe that they need an expensive system of 3-5 different creams to fight off acne, skin aging or wrinkles, they also have the power to make the viewers actually buy the products. Physicians (psychiatrists) make patients believe that their daily troubles could be solved by paying hundreds of dollars for endless appointments and blabbering. It could be helpful for some people but others admit that the more they consult the unhappier they get. Brody discusses peoples need for psychiatrist in their search for happiness and he considers it to be an ideology rather than a rational belief. I agree with him. Susan Douglas says: In commercials they say: â€Å"spread high priced products on your face instead of using cheap shit- Pond’s and Nivea. The need is to flatter the new woman. † The message is: You get what you pay for but you are treated as well as you treat yourself. I think this way commercials create the need, not meet the need. Douglas also says: They convince us that by using the products advertised we will get the acceptance from people surrounding us, especially men. They imply huge importance to that as if it means everything† What Susan says is certainly true. I have seen not only cosmetics commercials but also food commercials that carry the same message. There is a Yoplait yoghurt commercial that I have seen not a long while ago, where a woman spending her vacation on the beach is ashamed to walk out in public. She is wearing a bathing suit but desperately trying to hide her waist and thighs with an inflated rubber tube. She notices girls giggling at her, and then hides in a changing room. There she pulls out strawberry Yoplait yoghurt out of her bag and eats. Once she’s done eating, she steps out of the changing room feeling incredibly and captures the men’s attention, resulting in making the giggling girls jealous. This commercial I think gives a woman the idea that people’s notice is wanted especially men’s, and in order to get their attention one must look a certain look. The commercial promises this result by buying the product advertised. Douglas says: â€Å"What if every woman in America woke up tomorrow and simply decided that she was happy with the way she looked? She might exercise to keep herself healthy, and get some Vaseline extensive care from CVS to sooth her dry skin, but basically, that would be the extent of it. Think of the entire multibillion-dollar industries that would crumble. † That is a way of thinking Douglas declares as needed to be shared among women and considered by men. Her way of thinking, I would say is constructive thinking, constructive power. In my opinion, it’s definitely worth considering. When I read Greg Tate’s essay, my immediate reaction was a similar way of thinking. I developed a theory that Michael Jackson considered being white is better than black. I thought he changed his skin color because he believed being white, meant possessing more power somehow. I turned it into a racial matter. But then I looked at other celebrities like: Grace Jones, Rupaul and Marilyn Manson. Seeing these examples helped me understand Michael more. I began to think in a different way, what if someone wants to change his/her look? Even if it made him/her look abnormal or odd. Its ones right of autonomy. Just like the Baker’s case in Brody’s essay, they wished to be treated at their home and Michael Jackson wished to be white. Why does he have to be black anyways? Why can’t he be both black and white? I realized that I had a polarized way of thinking. I thought that what he did was wrong, but now I see it just as his right of autonomy. Autonomy is important, it is part of social power in that it offers people a way of testing and challenging the categories that make up what we think as of our social world.